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No Harmful ingredients
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Explore The Collective
INSIDE THE KIT
One Complete Routine
A complete routine in one kit. Bringing together performance, compatibility, and ease in a single system.
In the Kit You Can Find
In the Kit You Can Find
BRANDS THAT MEET OUR STANDARDS
Meet The Collective
Each brand is evaluated through a pharmacist-led process—selected for formulation integrity, performance, and its role within a complete routine.
FOUNDER’S STORY
Oyin Handmade
Our brand was founded by Jamyla Bennu, who started making moisture-rich products for her highly textured natural hair in 2001 - a time when nearly every ‘ethnic’ product on the market was focused on straightening or relaxing. She built our first website in 2003 and began selling the products online to other naturalistas.
FOUNDER’S STORY
MelanBrand Skin
Meet Bron Echols, the 14-year-old Co-CEO and Co-Founder of MelanBrand Skin, LLC. At the age of 11, Bron's mother recognized the need for a more tailored skincare routine beyond basic soap and lotion for him. In a pivotal moment before his 12th birthday, Bron's mother diverted funds from a traditional celebration, investing $1,200 into kickstarting his skincare business.
FOUNDER’S STORY
Play Pits
As a wife and working mom of 3 with an unbridled interest in natural products, Chantel Powell found herself frequently whipping up all-natural body care concoctions for her family. She could not have imagined the price her nose would have to pay while shuttling Kam between summer basketball camp and football practice. “You smell like a grown man!” she would tell him. At 6 years-old, her sweet little Kam was now a smelly kid.
CLEAN INSIGHTS
The Sankofa Journal
Self-Care Rituals and the Diaspora’s Influence
The global self-care and wellness market has grown to an estimated $5.6 trillion. Nearly 9 in 10 Americans now actively practice some form of self-care. But this culture — this collective investmen...
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The Problem of Healthwashing in the Beauty Industry
A product labeled "clean," "natural," "green," or "non-toxic" is not required by law to ACTUALLY be any of those things.
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Ancient Wisdom Meets Modern Science: The Credential Behind Every Curation
Long before it had a guild, a degree, or a title, pharmacy was a practice of radical accountability — the belief that a trained, knowledgeable person should stand between a product and the person u...
Read more100% Vetted By Black Experts
No Harmful ingredients
Independent Black Business
Quality Tested
Ships From U.S
Ethically Sourced